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Agribusiness Opportunities In Africa – Africa Facts Zone


When most people think of agriculture in Africa, images of poor and overworked farmers with crude tools on a rural farm easily come to mind. Many people on the continent, especially young Africans, still think that agribusiness is a poor man’s occupation. It’s no surprise that nowadays everybody wants a white-collar office job in the city. Agribusiness is hardly on anyone’s mind. But did you know that since 2009, investors from the USA, Europe, Middle East and Asia have been buying and leasing millions of hectares of African land for agribusiness purposes?

Agribusiness plays a vital role in economic development, contributing a major portion of GDP, employment, and foreign exchange earnings in many developing countries. This is particularly true in Africa, where agriculture accounts for 25 percent of the continent’s GDP, and 70 percent of employment.

Most economic experts believe that the key to unlocking Africa’s prosperity is through Agriculture. For a long time, the youth shunned Agriculture assuming it was anything but lucrative.

If you’re looking into the future, and have nursed a few thoughts about joining the agribusiness revolution on the African continent, here are some agribusiness opportunities in Africa.

Industrialisation of cassava one of Africa’s biggest Agribusiness opportunities

Agribusiness Opportunities In Africa - Africa Facts Zone

Cassava, a root crop which looks like a large sweet potato, is one of the most widely grown agricultural commodities in Africa. It is also one of the continent’s least industrialised crops. Cassava roots can be processed into a variety of products, including cassava flour, starch, ethanol and glucose syrup. Cassava flour is gluten-free, which opens up agribusiness opportunities in the health and wellness market.

2. A natural, sustainable alternative to petroleum jelly

Agribusiness Opportunities In Africa - Africa Facts Zone

The popularity of petroleum jelly as a skincare product has spanned many decades. The process to distil the jelly from a by-product of the crude oil refining process was patented in 1872 by Robert Chesebrough, a chemist in the US.

Zimbabwe-based entrepreneur Gus Le Breton, however, believes that an agribusiness opportunity exists to grab market share away from the Vaselines of the world by providing a natural and sustainable alternative. “We can make a very similar product (to petroleum jelly) from mongongo nut oil, from marula nut oil, from baobab seed oil, etc. It is natural, locally made and you don’t have to use any imported ingredients. It is beautiful,” he says.

3. Maintenance support for agricultural equipment in Nigeria


Agribusiness Opportunities In Africa - Africa Facts ZoneThe maintenance and servicing of agricultural equipment (especially tractors) remain a concern for farmers in Nigeria. According to Mira Mehta, founder and CEO of Tomato Jos (a Nigerian agricultural operation farming tomatoes for processing into tomato paste), one of the biggest headaches for the company is the maintenance of its mechanised equipment. Tractors are sometimes out of commission for weeks due to a shortage of parts. “If you have a business that can provide an efficient service in fixing tractors or industrial agricultural implements, I think it could be a huge success,” says Mehta.

Also Read: Current Business Opportunities In Nigeria 

4. Producing the supergrain fonio in Mali

According to Simballa Sylla, chief executive officer of Mali-based shea agro-processing company Mali Shi, the West African country has significant agribusiness potential, with ample water and even more arable land. One crop that Sylla believes holds promise, is fonio, one of the oldest cultivated cereals in Africa. It is gluten-free, rich in vitamins and amino acids and high in protein.

5. Cold chain solutions in East Africa


The United Nations’ Food and Agriculture Organisation estimates over 40% of food in sub-Saharan Africa perishes before it reaches a consumer. This can be as high as 60% for fresh produce. There are a number of reasons why cold-storage is underdeveloped in many sub-Saharan African countries, including a lack of local manufacturers of cooling technology, inadequate financing options and poor electricity.


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