Grammy award winning Nigerian singer Damini Ebunoluwa Ogulum popularly know as Burna Boy has made history as the first African artist to achieve over 100 million streams on Spotify, – a Swedish audio streaming and media services provider.
Burna Boy’s last three albums; ‘African Giant,’ ‘Outside’ and ‘Twice As Tall’ had each hit 100 million on the said platform according to Chart Data.
The amazing news was published in a tweet in the Chart data, a separate web platform that includes digital music information from throughout the world.
“@burnaboy is the first African artist to have three albums on Spotify (African Giant, Outside & Twice As Tall), each with a minimum of 100 million streams” @chartdata
This success symbolizes the iconic role of Burna Boy as one of the most demanded Afrobeats artists and pioneers in Afrobeats, who have since grown immensely successful in worldwide markets. Lily Allen, lead vocalist of Coldplay Chris Martin, Sia and just lately on the “Love By You” of Justin Bieber are only a handful of the musicians he has collaborated with.
Outside was released in 2018 while African Giant dropped the following year, after his Steel & Copper EP. The 2020 album Twice as Tall earned Burna Boy a Grammy in the “Best Global Music” category. Minutes before being announced a winner, Burna Boy put on a rip-roaring performance in spite of the pandemic. This specific win was major for Burna Boy after he lost out to Benin’s iconic singer Angelique Kidjo, at the 2020 Grammys. Kidjo, in turn, dedicated the win to him.
The news was received and welcomed with delight by Burnaboy’s fans. A fan touched on the significance of the feat for the performance and other African singers during a response tweet.
This comes barely a day after Burna Boy’s mother and manager, Bose Ogulu, was named as one of the 2021 International Power Players by Billboard.
Ogulu co-executive-produced, released and promoted the “Twice As Tall” album by her son Burnaboy.
.Bose has created a Spaceship Collective publishing firm so that Africans can own their own catalogs so as to retain the authenticity, grandeur and culture of us,” claimed Billboard.
Burna boy tweeted on May 7, 2021: “This next album. I need you to hear the pain in my voice, The pain of an OUTSIDER, Forever marked by my skin, my past, and the place I come from No matter how skilled I am or how honorable I proved myself.”
And also after news that “Ye,” a single off the album “Outside” had been certified gold in the US.