Ọpẹ́yẹmí Irédùmarè – The Nubian Garden Keeper Building Africa’s Future Through Agriculture and Innovation.

In the vibrant world of African entrepreneurship, few figures embody resilience, vision, and a deep-rooted commitment to sustainable growth like Ọpẹ́yẹmí Irédùmarè, known on X as @iredumare. A “Nubian Garden Keeper,” researcher in intellectual property and space (both cyber and outer), and founder of initiatives tied to Nubian Commerce.Irédùmarè is not just posting about businesses—he’s actively shaping them. His X feed is a testament to this, blending personal insights, entrepreneurial advice, and calls to action for industries like agriculture, music, and creative economies.

Irédùmarè’s journey is one of grit and reinvention. He draws from a diverse background that includes street-level hustles—from selling palm oil and music CDs door-to-door to running a studio where Afrobeats stars like Asake, Cheque, Chinko, Blaq Bonez and Fireboy DML kickstarted their careers. This foundation in the music business led to his first published book on the “Business of Music in Africa,” a love letter to the continent’s creative sector that emphasizes sustainable revenue models and cultural exchange.He advocates for expanding creative business education, creating job pipelines, and using technology to empower artists—urging a shift from quick cash grabs to long-term value creation.At the heart of his current endeavors lies agriculture, where Irédùmarè shines as a practical innovator. He’s developed a farm in Akinlalu, Osun State, Nigeria, showcasing four years of progress from land clearing and infrastructure building to potential commercialization. He openly shares the challenges—hard work, the need for insurance, liquidity, and support—while emphasizing opportunities for others to enter the sector.

His posts highlight the untapped wealth in Osun’s culture, tourism, agriculture, and minerals, calling on the state’s diaspora to return and invest rather than abandon their roots. Iredumare Recently, he announced the registration of a non-profit foundation under Village Farms Commerce and Exchange to boost staff quality in livestock value chains, from breeding to processing. This initiative offers learning opportunities and hiring pipelines, reflecting his belief in education and collaboration as keys to agricultural literacy.

Beyond farming, Irédùmarè presence extends to broader business advocacy. He warns against debt-fueled investments in volatile markets, critiques startup founders who mishandle customer data, and laments the lack of “business solicitors” in Nigeria’s legal education to support SMEs in accessing public opportunities. Iredumare even as a business owner, he acknowledges the relentless demands—no holidays, constant “code-switching” with employees—yet remains committed to ethical practices amid Nigeria’s challenges like fraud and substandard contracting.

What sets Irédùmarè apart is his unyielding principles, guided by faith in Allah and Yoruba “Omoluabi” ethos. He’s faced political threats, investment withdrawals due to his stances, and near-death experiences, yet persists with joy and divine purpose. On X, he doesn’t shy from tough topics, from rethinking SAFE agreements for African startups to calling out inconsistencies in leadership. As Man of the Week, Ọpẹ́yẹmí Irédùmarè represents the entrepreneur who builds not just for profit, but for legacy. Follow @iredumare on X for raw insights into turning challenges into opportunities—whether in farms, studios, or policy debates. In a continent brimming with potential, he’s a reminder that perseverance and community are the ultimate harvests.