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Netflix Partners With Nollywood & Nigeria’s Media Mogul Mo Abudu


Netflix Partners With Nollywood & Nigeria’s Media Mogul Mo Abudu. The partnership with the owner of Ebony Life TV, Mo Abudu, is to bring two of Nigeria’s literary classics from book to screen.

Africa Facts Zone gathered that the Global video streaming platform, Netflix has announced plans for the long-expected Nollywood originals in the coming months. This follows the launch of its Nigeria subsidiary, Netflix Naija, in February 2020. It revealed in a tweet that the outcome would be book adaptations of the works of two indigenous novelists.

The Secret Lives of Baba Segi’s Wives, Titilola Shoneyin’s debut novel published in 2010 will be produced in form of a series, while Wole Soyinka’s 77-paged play, Death and the King’s Horseman is to be converted to a movie.

Netflix Partners With Nollywood & Nigeria's Media Mogul Mo Abudu

As revealed in the statement, Netflix looks to partner with Mosunmola Abudu (Mo Abudu), media personality and founder of EbonyLife TV, to produce these classics. The partnership is also expected to bring to life two new originals, a series, and other licensed movies. Recall that Mo Abudu produced The Wedding Party (2016), Nigeria’s highest-grossing movie.

With this deal, the global streaming giant will be streaming both Nigerian classics to its subscribers across the globe.

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The Partnership between Netflix & Nollywood’s Media Mogul Mo Abudu

Sometime in March, Ted Sarandos, Chief Content Officer, Netflix, and the Netflix creatives team were at some locations in Nigeria with Nollywood veteran actors and actresses in preparation for production.

At that time, it wasn’t clear what exactly is to be expected. But now, it seems the anticipation has heightened given the feedback following this announcement.

On a good note, it is expected that the challenges that plague movie production in Nigeria like poor scriptwriting, funding, promotion and publicity (post-production) are sorted out already with the current arrangement.

Netflix Partners With Nollywood & Nigeria's Media Mogul Mo Abudu
Mo Abudu & Wole Soyinka

Also considering the advantage of production speed — an average Nollywood movie reportedly takes 7 to 10 days to produce — these Nigerian originals may soon be gracing the screens.

On the other hand, if it should be high quality with an equally high budget — like The Wedding Party — it may take up to 5 months.

For now, it is unverified what form the content production process of each project will take when it comes to spacing, whether simultaneously or consecutively.

Perhaps, the latter will be possible if new talents are introduced into the cast. From reactions, it was noticed that some people discouraged recycling actors and actresses already seen in most Nigerian movies featured on Netflix, while requesting for new faces.

Netflix’s investment in Nollywood appears to be taking a good shape. Another six to 12 months will leave viewers with more than five Nollywood originals, which means more Nollywood representation on the platform.

About Netflix & Mo Abudu

Netflix Partners With Nollywood & Nigeria's Media Mogul Mo Abudu

Netflix is a global streaming entertainment service provider with over 183 million paid memberships in over 190 countries.

Mo Abudu first became popular in 2006 with her daytime talk show, Moments With Mo, but she has since then risen to become a brand in Nigerian entertainment.

She launched EbonyLife TV in 2012, the first fully Nigerian-owned entertainment channel to be carried on South African pay-TV platform DStv, and later ventured into feature film production, producing successful titles like The Wedding Party.

EbonyLife productions is credited with having the three highest-grossing Nigerian movies in the box office.

Credit Source: Techpoint Africa


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