Funke Akindele’s “A Tribe Called Judah” Sets Record as Highest-Grossing Nigerian Film
Since its debut on December 15, 2023, ‘A Tribe Called Judah’ has been setting unprecedented records in the Nigerian film industry.
It not only had the biggest opening weekend in Nollywood but also became the highest-grossing film directed by a woman and the highest-grossing Nollywood film ever, reaching the N1 billion mark domestically in just three weeks.
This achievement is set to surpass even ‘Black Panther: Wakanda Forever,’ which took 16 weeks to cross a similar milestone.
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Funke Akindele’s “A Tribe Called Judah” the Highest-Grossing Nigerian Film
The film’s success continued to soar, with box office earnings of N400 million within 12 days and over N122 million during its opening weekend, setting new industry standards.
By December 30, 2023, it had grossed over N728 million, making it the top-grossing Nollywood film and marking it as the fourth movie in Nigerian cinema history to earn over N376 million in the first two weeks.
Despite skepticism from some quarters about the authenticity of these figures, the Cinema Exhibitors Association of Nigeria (CEAN) confirmed the film’s exceptional admission numbers, indicating its widespread popularity.
In less than three weeks, it surpassed the admissions of major blockbusters like ‘Sugar Rush’ and ‘King of Boys.’
The film’s financial success can be attributed to the festive season’s ticket pricing and the high number of admissions.
During December 2023, the Nigerian Box Office earned over N1.65 billion, with a significant contribution from the diaspora community returning for the holidays.
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Funke Akindele
Funke Akindele, the film’s creator, has been recognized for her outstanding marketing strategies, utilizing social media to create anticipation and connect with her audience.
With a significant following on Instagram, she has influenced the film’s popularity, particularly in the South West region of Nigeria, which holds a majority of the country’s cinemas.
Akindele’s previous films, ‘Omo Ghetto: The Saga‘ and ‘Battle on Buka Street,’ also set box office records, making her one of the most successful filmmakers in Nollywood.
Her ability to captivate audiences with quality storytelling and her strategic promotion of her films has been key to her unprecedented success in the industry.
