Billie Eilish has done it again. Just 12 hours after releasing her highly anticipated third studio album, Hit Me Hard and Soft, she unveiled the project’s first music video for the track “Lunch.” This ’90s-inspired visual is a vibrant and flirty throwback that showcases Eilish’s unique style and evolving artistry.
A Nostalgic Trip: The “Lunch” Music Video
The music video for “Lunch” is a nostalgic homage to the ’90s, filmed with an overexposed, grainy filter that gives it a retro vibe.
Eilish, now 22, sings along to the upbeat dance track while modeling a variety of her signature oversized outfits. These include baggy jerseys and snapbacks, enhancing the nostalgic feel of the video.
As the song progresses, the backdrop transitions from a blank white space to vivid primary colors, creating a dynamic visual experience. Eilish even dances with clones of herself, adding a fun and playful element to the video.
Lyrics That Explore Desire and Craving
“Lunch” is a catchy, upbeat track where Eilish sings about an intense craving and desire:
“I could eat that girl for lunch, she dances on my tongue / Tastes like she might be the one / And I could never get enough / I could buy her so much stuff / It’s a craving, not a crush.”
The lyrics reflect a deep longing and an almost insatiable desire, capturing the essence of wanting someone intensely.
Produced by Finneas: A Family Affair
The album Hit Me Hard and Soft is produced by Eilish’s older brother and longtime collaborator, Finneas. The album features a total of 10 tracks, each showcasing Eilish’s unique sound and lyrical prowess.
This new release follows her critically acclaimed albums When We All Fall Asleep, Where Do We Go? and Happier Than Ever, both of which dominated the Billboard 200, spending three weeks at No. 1.
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Exploring Sexuality Through Music
In an April 2024 interview with Rolling Stone, Eilish opened up about the inspiration behind “Lunch.” She revealed that writing the song was part of her journey in exploring her sexuality. “That song was actually part of what helped me become who I am, to be real,” she said.
A Personal Journey
Eilish explained that she wrote some of the song before experiencing any romantic encounters with a girl, and the rest after. “I’ve been in love with girls for my whole life, but I just didn’t understand—until, last year, I realized
I wanted my face in a vagina. I was never planning on talking about my sexuality ever, in a million years. It’s really frustrating to me that it came up,” she shared.
Coming Out and Moving Forward
Eilish’s sexuality became a topic of public discussion after she addressed it in a Variety interview last year.
Reflecting on the experience, she expressed frustration with being labeled and pressured into defining her identity publicly.
“The whole world suddenly decided who I was, and I didn’t get to say anything or control any of it. Nobody should be pressured into being one thing or the other,” she said.
Breaking Free from Labels
“Lunch” is not concerned with labels; it’s a song about wanting to be with someone and expressing that desire openly. Eilish sings about wanting to spoil her love interest with special gifts:
“Said ‘I bought you something rare / And I left it under ‘Claire.’”
Who this mysterious Claire is remains unknown, adding an intriguing element to the song.
A Bright Future Ahead
With the release of Hit Me Hard and Soft, Billie Eilish continues to prove her place in the music industry. Her ability to evolve and explore new themes in her music keeps fans and critics alike eagerly anticipating her next move.
The Hit Me Hard and Soft album and the “Lunch” music video are testaments to her growth as an artist and her fearless approach to tackling personal and universal themes through her music.
